I was at a sales meeting, with a product manager at an agricultural organization that delivers a highly specialized, niche product. Things were progressing as planned and I seemed to have offered exactly what he was looking for.
And then the customer asked a question: “Who else had you worked with who has the similar requirement?” Now, I’ve been working with 500 companies over the past couple of years, and I have worked in almost every industry and I doubted if there was a company that had the similar requirement.
